WHY
"Vince sempre il territorio."
— the terroir always wins
Silvano Casiraghi said this to us one day during a meeting in the Langhe.
It sums up everything.
For a winemaker, a bottle is not a beginning. It is a culmination.
The result of a family. Of a landscape. Of a tradition. Of an entire life dedicated to a patch of land.
It is never by chance that, on social media, they do not thank their own hands. They thank the land. "Grazie Monforte d'Alba", writes Paolo Monti, under the photo of a bottle that he has nevertheless just created with his own hands.
The people who live on these hills have always known this.
We wanted to understand it. Then tell the story.
To tell the story of why these hills give birth to wines with a global reputation.
To tell the story of why they are now a UNESCO World Heritage site.
And above all, to introduce you to the faces that keep this tradition alive — generation after generation.
Because once you know the story…
the bottle is finished. The encounter, however, remains.
THE FACES
Four faces to begin with. The list will grow as we meet other passionate actors from the Langhe.
Paolo Monti
A passionate enthusiast before becoming a winemaker, Paolo Monti converted his passion into his profession in 1995. Thirty years later, a single conviction remains: "luxury is not prestige. It is time."
Bussia Soprana
Silvano Casiraghi bought his first plot in Bussia in 1992 - a meadow, an old stable, nothing else. He never sold anything. He only bought back what he loved even more.
Attilio Ghisolfi
Gianmarco had his suitcase packed for Sicily. He stayed in Monforte – the 5th generation of a family that arrived here in 1884. Today, it is his son Davide who is learning, in turn, to listen to the vines.
Oreste Stefano
The estate is named after an elder. Today, it is Clemente who works alone in the vineyard. The winter pruning is done with only two of them, between him and Pavarotti in the background. A profession so demanding that he cannot imagine any other.
BECOME AN AMICO
Becoming an Amico means entering a circle of enthusiasts who discover new faces before anyone else. You will receive their stories, their latest news, private invitations and, when the time comes, exclusive allocations.
Enter the circle
Once or twice a month, when we actually have something to say.
No promotions. No catalogue.
THE PARTNERS
Wine bars
To offer a drink along with a story ready to be shared at the bar.
Restaurants
Allocations designed for the table, pairings, and service.
Delicatessens
Bottles that extend the care given to beautiful products.
Monvino
The digital partner to connect bottles, places and stories.
THE DROPS
01
We open history
Before offering a bottle, we go to meet the producer.
02
The Amici are the first to discover
The Amici receive the story before the drop and benefit from priority access.
03
The story continues
A bottle is made to be shared. At home, at a wine merchant's or in a restaurant